It is the technology by which a digital layer of image, text, sound or other virtual aspect is added to reality.
This can be experienced with a smartphone, tablet, special glasses or a headset. There are many different options to enrich all sorts of media with AR within the realm of communication. An increasing number of communication campaigns are now enhanced with AR.
This enables a two-dimensional product leaflet to suddenly become three-dimensional, looking through the camera of a smartphone. Again, the possibilities are practically endless and we are really only at the very beginning of a new era.